Times are changing. Advertising on the global market now consists of more than just television, radio and print. I have seen firsthand how a business now has a variety of options to create wide customer awareness that weren’t even around a few years ago. Consumers have the internet in the palms of their hands, allowing advertisers to publicize themselves almost instantly. A majority of folks use the web to shop, whether it is for designer shoes or a new DVD player.
Businesses can now take advantage of social media and blogs, also known as Influencer Marketing, to create and develop a sensational brand identity, while potentially reaching millions of customers. The two go hand in hand, as a sizable blog following usually means numerous readers on social media. Both allow advertisements to reach a large target market, providing a persuasive voice over a buyer’s decisions. User-friendly websites have evolved into speedy, low-cost and enormously influential tools to dominate advertising, generate traffic, and eventually create revenue. They also require a minimal commitment. In other words, it pays off to invest your time and money into social media and efficient blogs, as well as SEO marketing.
Social Influencers allow people to quickly search various categories, including an industry, platform, price, relevancy, and ratings. If you are trying to sell a new video game, the best method to improve your sales is to focus on a targeted demographic, such as obsessive gamers. Finding and focusing your content to this small market is made easy with social media. Interesting posts build loyal readers, while educating the general public of your particular video game. Do not try to sell a product or service online by discussing how great it is. Rather, tell a story about how it improved your life. For instance, readers do not want to hear about how beautiful a dress is. Rather, they prefer to learn how many compliments strangers gave a woman on her new outfit. Allow a consumer to relate to a real story about accomplishment with your product or service.
Your business should jump on the bandwagon and cash in on user feedback and advice posted all over the internet. When buyers want to know what stereo to purchase, which car to lease or what movie to see this weekend, they search blogs for comments, facts and opinions. Market research shows that men, women and children spend about 25 percent of their time online on social networks. And this number is only growing. The average person spends about 30 minutes a day on a social website, while others spend hours. These days, people spend 1 out of every 6 minutes on the web using social media. Meanwhile, one out of every three adults offers advice on these popular media outlets. Consumers tend to trust their friends’ opinions over traditional advertisements. Of the social media options that add value to a business’s digital marketing, Facebook has the biggest influence, with approximately 850 million active users. Millions of folks also spend time on Twitter. Pinterest, Instagram, LinkedIn, Tumblr, Google+ and YouTube are all gaining popularity. On these sites, a person can form an opinion simply from Social Influencers. For example, the number of “likes,” “Retweets” or “followers” a person, product, service or business possesses, along with customers’ comments have an impact on buyers. The more connections you have, the larger audience you will enjoy when sharing information about your business. You don’t have to be a celebrity to have a positive guidance on a commercial product or service. Readers want to learn what that parent, doctor or friend with 5,000 followers has to say about a new washing machine or local electrician.
The costs to advertise on blogs and social networks are extremely low in comparison to other media outlets, like TV, radio and print. A majority of online advertising dollars is spent on display ads, such as banners on the side of a webpage. Companies also rely on Pay-Per-Click advertising, such as Google AdWords, to quickly catch a consumer’s eye. Video ads can also be seen all over YouTube. Mobile advertising is growing by the day, thanks to text blogging.
Smartphones are now used to surf the web, allowing advertisers another source to reach internet traffic. Social media can give a shopper almost immediate feedback on a retail item. Prices can be compared. At the same time, opinions are posted on local restaurants, reliable plumbers, and the latest George Clooney picture. Best of all, an individual can depend on his or her smartphone to find and read these opinions on social media websites. This is why it is essential for a business’s website to be mobile-optimized. There should be a small amount of content that is easy to digest. A majority of people have short attention spans, especially when reading product reviews on their cell phones.
It is important to find content that will attract a reader. Simply by throwing in a celebrity’s name or an interesting current event, your site will attract search engines. Marketers can then engage in conversations about these breaking news events. After all, more people are searching for Brad Pitt or President Obama than a cleaning service in West Palm Beach. Once you have visitors to your site, it is crucial to keep them there with entertaining content, photos and/or videos.
The use of video advertising online is increasing by the day. Sure, YouTube rules the web, but movies on Instant Netflix and Hulu are making long-form video content popular. Marketers can then target buyers with a choice of video outlets, including cell phones, notebooks, desktops, and gaming systems.
Another trick to make your ad outshine your competitors is to utilize search engine optimization (SEO) services, placing the correct content in a tactical manner. Doing so increases the visibility of a website by improving its placement on a search engine’s results page. As a direct result, traffic is then driven to your website. Buyers are engaged online and your conversion rate can improve dramatically.
When looking for a specific product or service, the relevance of a company’s site determines where it gets indexed in a search engine. Using the rights words on a webpage can land your ad on the first page of the search results. For instance, if you search Pizza Delivery San Diego, and Tony’s Southern California Pizza appears at the top of the first page (under the pay per click advertisements), it is due to the restaurant’s high quality SEO services. While it is always changing in order to produce the best results for a person, SEO marketing can lead to high profits.
On top of search engine optimization, it is often crucial to ride on the coat-tails of social media and blog posts. Potential buyers on today’s global market will spend time learning about your products or services. These sites will also supply a business with a surplus of new leads, while customers will gain immediate access to your website with backlinks. When it comes to where to eat, what to read or how to shop, the average buyer’s voice can be heard on cost-effective social media and blogs. Now that’s consumer power. All you have to do is use that influence to make money.
Contact JLB Florida today and learn more about our digital marketing services!
